6. You are marketing manager for a brand of cereal: a. Outline a program of environmental scan-...

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6. You are marketing manager for a brand of cereal:

a. Outline a program of environmental scan- ning to begin research on your product.

b. What types of primary and secondary data would you want to obtain for your annual marketing plan? What are the advantages and disadvantages of each type of data you plan to collect?

c. How can you use single-source data to ana- lyze your company's marketing mix?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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6. You are marketing manager for a brand of cereal: a. Outline a program of environmental scan-...

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Marketing

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