7. If you were designing a channel for a new type of dog food, what factors would...
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7. If you were designing a channel for a new type of dog food, what factors would you have to consider? Plot the channel from your factory to the customer. If you were designing a chan- nel for a new high-priced specialty wine, what would it look like?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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