7. Look through a foreign magazine to find a global brand you are familiar with from its...
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7. Look through a foreign magazine to find a global brand you are familiar with from its U.S. advertising. Has the producer altered its image/advertising for the market in the nation where this magazine is published?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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