8. Interview a marketing manager for a local firm and identify: (a) the brand image of the...
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8. Interview a marketing manager for a local firm and identify:
(a) the brand image of the com- pany's primary product (including its personal- ity and the promise conveyed);
(b) the stage in the brand-building process this product cur- rently occupies; and
(c) the ways in which the firm has protected this brand legally.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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