8. Interview a marketing manager for a local firm and identify: (a) the brand image of the...

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8. Interview a marketing manager for a local firm and identify:

(a) the brand image of the com- pany's primary product (including its personal- ity and the promise conveyed);

(b) the stage in the brand-building process this product cur- rently occupies; and

(c) the ways in which the firm has protected this brand legally.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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8. Interview a marketing manager for a local firm and identify: (a) the brand image of the...

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Marketing

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