9. Analyze how consumers' attitudes toward products are formed and how they shift as a result of...
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9. Analyze how consumers' attitudes toward products are formed and how they shift as a result of positive or negative experiences. Pick a service business, such as a restaurant or bank. and develop and summarize your classmates' attitudes toward that business. Plot your data on a chart and show in what directions attitudes shift as a result of different experiences. Does there seem to be a trend, either positive or negative for this service business?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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