7. Select a firm for which you or some member of your immediate family has worked. How...

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7. Select a firm for which you or some member of your immediate family has worked. How would you describe the firm's marketing phi- losophy? Explain your answer.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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