7. What other mature brands besides Marlboro might be categorized as price bandits? Pick one and analyze
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7. What other mature brands besides Marlboro might be categorized as "price bandits"? Pick one and analyze its pricing strategy. Is it a mar- ket leader and will its strong brand equity con- tinue to support a premium price? If you were the brand manager for this product, what pric- ing strategies would you recommend for the short term and long term?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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