8. Interview the manager of a store in your com- munity about how and why the store's...
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8. Interview the manager of a store in your com- munity about how and why the store's EDLP strategy was implemented. What data does the store have comparing profitablity before and after EDLP? Interview customers to see if they are aware of and understand the EDLP ap- proach. Do they agree that the store's prices are generally lower than those in other stores selling similar products?
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Related Book For 
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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