7. You have been hired by a local bank to im- prove its level of customer satisfaction....

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7. You have been hired by a local bank to im- prove its level of customer satisfaction. Outline the steps you would take in approaching this task. What key factors do you think would need improvement? Brainstorm some ideas for addressing these problem areas and increasing customer satisfaction.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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