8. Analyze the concept of customer satisfaction at your school. How does your school balance the demands

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8. Analyze the concept of customer satisfaction at your school. How does your school balance the demands for customer satisfaction with the need to maintain grading standards? Inter- view the head of your school's foundation or gift-giving office to determine what alumni re- gard as the most important factors in their re- lationship with the school. Write a report for the president on "Customer Satisfaction and Quality Education at (your school's name)."

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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