8. Develop a coupon offer for a local store. Inter- view the manager to determine what the...
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8. Develop a coupon offer for a local store. Inter- view the manager to determine what the prob- able response would be. Estimate the cost of the coupon offer and the return it would be likely to generate.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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