8. Develop a coupon offer for a local store. Inter- view the manager to determine what the...

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8. Develop a coupon offer for a local store. Inter- view the manager to determine what the prob- able response would be. Estimate the cost of the coupon offer and the return it would be likely to generate.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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8. Develop a coupon offer for a local store. Inter- view the manager to determine what the prob- able response would be. Estimate the cost of the coupon offer and the return it would be likely to...
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Marketing

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