7. You have just been hired by a sales-promotion agency as its new director of local business...
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7. You have just been hired by a sales-promotion agency as its new director of local business promotions. Identify a local business you feel is not using sales promotion adequately or ef- fectively. Explain how and why you feel the company could benefit from a sales-promotion program and what types of sales promotions it should consider.
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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