Even if direct royalty income is not high, margins on key components to the licensee (produced by

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● Even if direct royalty income is not high, margins on key components to the licensee

(produced by the licensor) can be quite handsome.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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Even if direct royalty income is not high, margins on key components to the licensee (produced by the licensor) can be quite handsome.
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Even if direct royalty income is not high, margins on key components to the licensee (produced by

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Global Marketing

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