Describe and understand the main intermediate entry modes: contract manufacturing licensing franchising joint

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● Describe and understand the main intermediate entry modes:

– contract manufacturing

– licensing

– franchising

– joint venture/strategic alliances

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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Describe and understand the main intermediate entry modes: contract manufacturing; licensing; franchising; and joint venture/strategic alliances.
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Describe and understand the main intermediate entry modes: contract manufacturing licensing franchising joint

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Global Marketing

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