Explain how the self-reference criterion can affect decision making at global companies, and provide a step by-
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Explain how the self-reference criterion can affect decision making at global companies, and provide a step by- step example of a company adapting to conditions in a global market.
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The selfreference criterion SRC is an unconscious reference to ones own cultural values experiences and knowledge as a basis for decisions It can severely influence the decisionmaking process at globa...View the full answer
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Jinah Patricia Padilla
Had an experience as an external auditor in Ernst & Young Philippines and currently a Corporate Accountant in a consultancy company providing manpower to a 5-star hotel in Makati, Philippines, Makati Diamond Residences
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