Go to the Nomura Research Institute site at (http://www.nri.co.jp/english/index.html) and Stanford Universitys J-Guide (http://jguide.stanford.edu/). These sites are

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Go to the Nomura Research Institute site at (http://www.nri.co.jp/english/index.html) and Stanford University’s J-Guide (http://jguide.stanford.edu/). These sites are ideal for anyone researching Japanese companies. By using these sites, find a Japanese company and report on the following:

a). Values and corporate philosophy

b). Products

c). Markets

d). Any other relevant culture information.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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