Go to the Nomura Research Institute site at (http://www.nri.co.jp/english/index.html) and Stanford Universitys J-Guide (http://jguide.stanford.edu/). These sites are
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Go to the Nomura Research Institute site at (http://www.nri.co.jp/english/index.html) and Stanford University’s J-Guide (http://jguide.stanford.edu/). These sites are ideal for anyone researching Japanese companies. By using these sites, find a Japanese company and report on the following:
a). Values and corporate philosophy
b). Products
c). Markets
d). Any other relevant culture information.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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