How do support media complement the primary media in reinforcing their messages? Discuss the potential problems of

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How do support media complement the primary media in reinforcing their messages?

Discuss the potential problems of support media.

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Global Marketing

ISBN: 9781292304021

10th Global Edition

Authors: Mark C. Green, Warren J. Keegan

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Question Posted: Feb 06, 2024 06:00 AM

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How do support media complement the primary media in reinforcing their messages? Discuss the potential problems of

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Support media often referred to as secondary or supplementary media are key components of an advertising strategy that complement and reinforce the me...View the full answer

Global Marketing

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