Pick two countries of your choice and demonstrate what type of legal or political information you would
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Pick two countries of your choice and demonstrate what type of legal or political information you would have to collect to be able to advertise a product within the country. You may pick any kind of product for your example and you may consider any media form for promotion. Now that you have decided what type of material you might need to have to be able to promote your product, tell how you would go about finding the information. Be sure to be specific in your suggestions. Report your experiences either in writing or to the class.
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Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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