Then pick four international countries and describe the various market segments that might be present for your

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Then pick four international countries and describe the various market segments that might be present for your product.  Try to be specific in your analysis of the segments.  In addition to presenting your findings, describe where you found your data and how you made your conclusions.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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