Should the Deli Depot questionnaire have screening questions?

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Essentials of Marketing Research

ISBN: 978-0078028816

3rd edition

Authors: Joseph F. Hair Jr., Mary Wolfinbarger Celsi, Robert P Bush, David J. Ortinau

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Question Posted: Dec 14, 2018 04:25 AM

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How would you improve the Deli Depot survey and questionnaire?
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Should the Deli Depot questionnaire have screening questions?

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Screening questions are used in a study or research to ...View the full answer

Essentials of Marketing Research

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