Team assignment. Step 1 . Pick a particular brand and search for 4/5 (one per team member)

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Team assignment. 

Step 1. Pick a particular brand and search for 4/5 (one per team member) TV commercials for that brand from around the world. 

Step 2. Assess the ads: How do they differ? What do they have in common? Differences/overlaps could be in terms of target market, slogan, visuals, music, use of celebrities, and so forth. Speculate on the possible reasons for your findings. 

Step 3. Prepare a short PowerPoint presentation (say, 1 page per ad; including hyperlink) summarizing your key findings.

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Global Marketing Management

ISBN: 978-1119398332

7th edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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