To reap the benefits of global marketing the firm has to coordinate and control its marketing across

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To reap the benefits of global marketing the firm has to coordinate and control its marketing across the globe. Resources have to be directed toward the most promising products and markets.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 09:01 AM

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To reap the benefits of global marketing the firm has to coordinate and control its marketing across the globe. Resources have to be directed toward the most promising products and markets.
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To reap the benefits of global marketing the firm has to coordinate and control its marketing across

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Global Marketing

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