. Visit an Internet interactive vehicle-buying service (such as AutoVantage) and compare the various makes offered. Discuss...

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. Visit an Internet interactive vehicle-buying service (such as AutoVantage) and compare the various makes offered. Discuss how the close comparisons possible online makes competitive advantages easier to identify. What role is played by a strong brand?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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