3. Joe is planning to introduce two strategies to increase the patient census at Riverside Podiatry: finding

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3. Joe is planning to introduce two strategies to increase the patient census at Riverside Podiatry: finding new markets (i.e., gaining referrals from physicians in surrounding counties) and selling products to patients. How would you measure the success of each strategy?

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Healthcare Marketing A Case Study Approach

ISBN: 9781567936056

1st Edition

Authors: Leigh W Cellucci , Carla Wiggins, Tracy J Farnsworth

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