Colgate-Palmolive Company operates two product segments. Go to https://www.sec.gov/Archives/edgar/data/21665/000162828016011343/cl-12312015x10k.htm. The necessary information will be in the Notes to Consolidated Financial Statements, Note 15: Segment Information.

Requirements

1.  What are the two product segments? Gather data about each segment’s net sales revenue, operating income, and identifiable assets for 2015.

2.  Calculate ROI for each segment for 2015.

3   Which segment has the highest ROI? Explain why.

4.  If you were on the top management team and could allocate extra funds to only one division, which division would you choose? Why?