47. (Activity-based budgeting) As a newly hired staff person in the accounting department of Midwest Technical Products, you have been invited to help the controller and her staff prepare for a meeting with the CFO and CEO to discuss ways to improve the profitability of the Medical Products Division. Profitability in the division has leveled off in the past three years and the division is now mediocre relative to the rest of the industry in the return it generates on invested assets. Discuss how you could apply activity-based budgeting concepts to explore ways to improve profitability in the Medical Products Division.