=+ 4 reread the ‘operations in practice’ case on Lego. Lego also lends its name to a chain of Lego-themed amusement parks aimed at younger children and families. although the Lego group has a share in the parks, they are largely owned and operated by a theme park company – merlin entertainments. Visit the website for one of these theme parks (or visit an actual site if you want a day out) and compare the Lego manufacturing operation with the theme park operations using the four Vs.