1.. Describe and evaluate recent public relations efforts made by service organizations in connection to three or...
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1.. Describe and evaluate recent public relations efforts made by service organizations in connection to three or more of the following: (1) launching a new offering, (2) opening a new facility, (3) promoting an expansion of existing services, (4) announcing an upcoming event, or (5) responding to a negative situation that has arisen. Pick a different organization for each category.
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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