1.. Explain what is meant by core product and supplementary services. ...

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1.. Explain what is meant by core product and supplementary services.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1. Explain what is meant by the Core product and Supplementary Services. 2. Provide 1 example of a core product and 3. Provide 2 Supplementary services that relate to that core product mentioned...
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1.. Explain what is meant by core product and supplementary services.
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Services Marketing People, Technology, Strategy

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