1.. From the customer perspective, what serves to define value in the following services: (a) a hair...

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1..  From the customer perspective, what serves to define value in the following services:

(a) a hair salon,

(b) a legal firm specializing in business and taxation law, and

(c) a nightclub?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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