1.. From the customer perspective, what serves to define value in the following services: (a) a hair...
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1.. From the customer perspective, what serves to define value in the following services:
(a) a hair salon,
(b) a legal firm specializing in business and taxation law, and
(c) a nightclub?
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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