1.. Review recent bills you have received from service businesses, such as those for telephone, car repair,...
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1.. Review recent bills you have received from service businesses, such as those for telephone, car repair, cable TV, and credit cards. Evaluate each one against the following criteria:
(a) general appearance and clarity of presentation,
(b) easily understood terms of payment,
(c) avoidance of confusing terms and definitions, (d)
appropriate level of detail,
(e) unanticipated (“hidden”) charges,
(f) accuracy, and
(g) ease of access to customer service in case of problems or disputes.
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Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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