1.. How might revenue management be applied to (a) a professional service firm (e.g., a law firm),...

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1.. How might revenue management be applied to

(a) a professional service firm (e.g., a law firm),

(b) a restaurant, and

(c) a golf course? What rate fences would you use and why?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. How might revenue management be applied to (a) a professional service firm (e.g., a law firm),...

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Services Marketing People, Technology, Strategy

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