1.. How can you test whether an SST has the potential to be successful, and what can...

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1.. How can you test whether an SST has the potential to be successful, and what can a firm do to increase its chances of customer adoption?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:02 AM

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1.. How can you test whether an SST has the potential to be successful, and what can a firm do to increase its chances of customer adoption?
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