1.. Identify one advertisement (or other means of communications) aimed mainly at managing consumer behavior in the...

Question:

1.. Identify one advertisement (or other means of communications) aimed mainly at managing consumer behavior in the

(a) choice,

(b) service encounter, and

(c) postconsumption stage. Explain how they try to achieve their objectives and discuss how effective they may be.

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JAPHETH KOGEI

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