1.. Which elements of the marketing communications mix would you use for each of the following scenarios?...
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1.. Which elements of the marketing communications mix would you use for each of the following scenarios? Explain your answers.
• A newly established hair salon in a suburban shopping center.
• An established restaurant facing declining patronage because of new competitors.
• A large, single-office accounting firm in a major city that serves primarily business clients and wants to grow its client base aggressively.
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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