1.. Which elements of the marketing communications mix would you use for each of the following scenarios?...

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1..  Which elements of the marketing communications mix would you use for each of the following scenarios? Explain your answers.

• A newly established hair salon in a suburban shopping center.

• An established restaurant facing declining patronage because of new competitors.

• A large, single-office accounting firm in a major city that serves primarily business clients and wants to grow its client base aggressively.

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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