Which elements of the Services Marketing Communications Mix would you use for each of the following scenarios? Explain your answers.

A newly established hair salon in a suburban shopping center

An established restaurant facing declining patronage because of new competitors

A large, single-office accounting firm in a major city that primarily serves business clients and wants to grow its client base aggressively

B. Identify one advertisement (or other means of communication) that is aimed mainly at managing consumer behavior in the

(a) choice,

(b) service encounter, and

(c) post-consumption stage.

Explain how the advertisements try to achieve their objectives and discuss how effective they may be.