12-9 Applebee’s is the largest casual dining chain in the world, with more than 1,900 locations throughout the United States and in 20 other countries. The menu features beef, chicken, and pork items as well as burgers, pasta, and seafood. Applebee’s CEO wants to make the restaurant more profitable by developing menus that are tastier and contain more items that customers want and are willing to pay for despite rising costs for gasoline and agricultural products. How might business intelligence help management implement this strategy? What pieces of data would Applebee’s need to collect? What kinds of reports would be useful to help management make decisions on how to improve menus and profitability?