1.. Imagine you have been hired as a consultant to give advice to The Palace Hotel....
Question:
1.. Imagine you have been hired as a consultant to give advice to The Palace Hotel.
Consider the options for the hotel based on the four attributes in the positioning charts (Figures 3. 14 and 3.
15). What actions do you recommend The Palace take?
Explain your recommendations.
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ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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