1.. Observe supermarket shoppers who use self-service checkout lanes, and compare them to those who use the...

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1..  Observe supermarket shoppers who use self-service checkout lanes, and compare them to those who use the services of a checker. What differences do you observe?

How many of those conducting self-service scanning appear to run into difficulties, and how do they resolve their problems?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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