1.. What is the role of nonmonetary costs in a business model, and how do they relate...

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1.. What is the role of nonmonetary costs in a business model, and how do they relate to the consumer’s value perceptions?

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Services Marketing People, Technology, Strategy

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Authors: Christopher H Lovelock, Jochen Wirtz

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1.. What is the role of nonmonetary costs in a business model, and how do they relate to the consumers value perceptions?
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1.. What is the role of nonmonetary costs in a business model, and how do they relate to the consumers value perceptions?
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1.. What is the role of nonmonetary costs in a business model, and how do they relate...

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Services Marketing People, Technology, Strategy

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