1.. Why cant we compare competitor prices dollar-for-dollar in a service context? ...

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1.. Why can’t we compare competitor prices dollar-for-dollar in a service context?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:01 AM

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1.. Why cant we compare competitor prices dollar-for-dollar in a service context?
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1.. Why cant we compare competitor prices dollar-for-dollar in a service context? ...

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Services Marketing People, Technology, Strategy

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