1.. Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally...

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1.. Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally more effective in building loyalty than rewards that are unrelated to the core service (e.g., air miles)?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 27, 2024 03:02 AM

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1.. Why are benefits related to the core service (e.g., customization, transaction convenience, and service priority) generally...

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Services Marketing People, Technology, Strategy

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