1.. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are...
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1.. Why are ethical concerns important issues when designing service pricing and revenue management strategies? What are potential consumer responses to service pricing or policies that are perceived as unfair?
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Related Book For
Services Marketing People, Technology, Strategy
ISBN: 9780131875524
8th Edition
Authors: Christopher H Lovelock, Jochen Wirtz
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