5. Should Starbucks make the $40 million investment in labor in the stores? Whats the goal of...

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5. Should Starbucks make the $40 million investment in labor in the stores? What’s the goal of this investment? Is it possible for a mega-brand to deliver customer intimacy?

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Services Marketing People, Technology, Strategy

ISBN: 9780131875524

8th Edition

Authors: Christopher H Lovelock, Jochen Wirtz

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Question Posted: Sep 26, 2024 09:01 AM

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5. Should Starbucks make the $40 million investment in labor in the stores? Whats the goal of this investment? Is it possible for a mega-brand to deliver customer intimacy?
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