Question: Read and Write Visit Construction Equipment Distributions Web page at http:// constructionequipmentdistribution.com/article-detail.cfm? id=10921420 and link to the article on customer service titled Never Let Them

Read and Write Visit Construction Equipment Distribution’s Web page at http://

constructionequipmentdistribution.com/article-detail.cfm?

id=10921420 and link to the article on customer service titled

“Never Let Them Go” by Vicki Lenz. This article is also linked through www.mhhe.com/lamberton4e. Answer the following questions:

a. What are the three elements for building customer relationships?

b. Which of the top 10 customer-focused marketing tips do you consider to be the most important? Why?

c. Could these principles apply to all companies? Why or why not?

d. If you are currently working, could you apply these principles to your current job immediately? Why or why not?

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