A video game company named Zenyah with 8,000 employees recently hired your consulting firm to develop a more externally equitable pay structure. Zenyah began as a start-up 10 years ago and has grown very rapidly ever since. Lately, the company has been having difficulty recruiting and selecting talented candidates for key software development, marketing, and sales jobs, which is likely due to the external labor shortage for individuals qualified for those jobs. As such, Zenyah has asked your consulting firm to conduct a market review for the following benchmark jobs:

• Computer programmer 

• Systems software developer 

• Applications software developer 

• Market research analyst 

• Marketing manager 

• Advertising sales agent 

• Advertising and promotions manager 

• Sales representative  

As part of the contract, Zenyah has requested that your consulting firm conduct new job analyses on the benchmark jobs, as it suspects that the job descriptions are out of date and inaccurate. As a starting point, you decide to use O*NET (ONETonline.org) to draft initial job description summaries that you can use to compare to the job description summaries that appear in the market review sources. 

Questions 

1. Using O*NET, write three- to five-sentence job description summaries for each benchmark job. 

2. Using Salary.com and CareerOneStop.com as free market review sources, gather pay data for as many of the benchmark jobs as you can, and enter the data into a table. Be sure to match the job description summaries you created for Zenyah with the job description summaries in the market review sources to ensure you are making an appropriate comparison.