1 In terms of the taxonomy of business strategies used throughout this book, which strategy type best described Alibaba’s strategic priorities: cost reduction, quality enhancement, innovation, a combination of these, or something altogether different? As this article by Alibaba’s Ming Zeng indicates, Chinese online retail giants like Alibaba and Taobao are leading the way globally in the application of big data, machine learning and artificial intelligence to e-commerce.

Zeng, M. (2018), ‘Alibaba and the future of business’, Harvard Business Review, September–October, https://hbr.org/2018/09/alibaba-and-the-future-of-business