What would you do now if you were Fisher?

Central Steel Door Corporation has been in business for about 20 years, successfully selling a line of steel industrial-grade doors as well as the hardware and fittings required for them. Focusing mostly on the United States and Canada, the company had gradually increased its presence from the New York City area, first into New England and then down the Atlantic coast, then through the Midwest and west, and finally into Canada. The company's basic expansion Z strategy was always the same: Choose an area, open a distribution centre, hire a regional sales manager, then let that regional sales manager help staff the distribution centre and hire local sales reps.