Explore some other well-known heuristics and biases, as well as a range of their potential practical applications:

Dan Ariely’s book Predictably Irrational: https://tinyurl.com/k683ou4

Daniel Kahneman’s book Thinking, Fast and Slow: https://tinyurl.com/hx6w569

Laurie Santos’s TED Talk “A monkey economy as irrational as ours” (in which she compares economic decisions in humans and monkeys and nds some striking similarities): https://www.ted.com/talks/
laurie_santos

Make a list of the most commonly mentioned cognitive biases and make it a rule for the next week to observe and take a note of real-life examples of heuristics and cognitive biases in people’s decisions