What does it mean to say that motives, needs, and goals play a role in stereotype activation?

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What does it mean to say that motives, needs, and goals play a role in stereotype activation? Under what conditions are these factors most likely to affect stereotype activation?

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Psychology Of Prejudice And Discrimination

ISBN: 108832

4th Edition

Authors: Mary E. Kite, Bernard E. Whitley Jr., Lisa S. Wagner

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